Sunday, April 22, 2012

Akshaya Tritiya and Gold Buying 2012


Crisp of Akshaya Trithiya

As per Hinduism / Hindu astrology and almanac, Akshaya Trithiya, or Akha Teej, is considered as a most auspicious day which falls on the third (Tritiya) day after Amavasai (no moon day) in the Hindu calendar month of Vaishakha / Chithirai. In 2012, the Akshaya Trithiya day starts from 2012, April 23 evening 5:30pm to April 24, 2012. It is considered that it is not necessary to look for a ‘muhurat period’ on this Akshaya Tritiya day. The Word Akshaya means "Eternal (Ever Lasting)" i.e., "that which never diminishes" and Tritiya means "Third" in both Sanskrit and Hindi. This day is ideal for beginning new ventures or buying precious metals as it is believed that all investments on this day appreciates.

Akshaya Trithiya and Gold 2012
It is considered that Akshaya Tritiya was the day in which Lord Krishna gave the pandavas an "Akshaya Patram" (never diminishing vessel- "Alla Alla Kuraiyathathu" in tamil) which
literally means that the vessel would never become empty irrespective of how much you take from it and hence ensures you an eternal availability of food.

It is believed that any gift given on this day becomes inexhaustible.

Many people will be astonished! how Gold got associated with this day, Since the day is strongly associated with the word “never diminishing”, people started buying Gold (which is supposed to appreciate in future & will never diminish) as they believed that buying gold on this day would ensure that they keep getting / increasing gold through out their life or at least till the next Akshaya Tritiya!

Though the concept of Akshaya Tritiya was predominantly a Western India affair until few decades ago; But, more recently it has become most popular investment opportunity for both jewellers and investors of gold related products in all other parts of India. 

From a Jewellers and Marketers of Gold perspective, it is an opportunity for them to encash the people’s belief across the country by promoting the day with some discounts/ providing freebies. Every shop selling gold does a great deal of business on this day by promoting & encashing the people's belief.

From a customer’s and investor's perspective this is a golden opportunity day to buy gold as every shop/seller seems to be promoting by giving out some great discounts and offers for buying gold. And going by the crowds flowing through the streets like Lakshmi Road in Pune, North Usman Road in Chennai, Oppanakara Veedi in Coimbatore, it is clear that it is really a golden treat for both buyers and sellers alike.

The All-India Gems and Jewellery Trade Federation (GJF) Chairman, Mr Bachhraj Bamalwa, said that "We expect the business to be 25 per cent higher on this Akshaya Tritiya than previous year despite the increase in Current Yellow Metal Prices”.

There are plenty of Investment Opportunities available on this day by means of
     #        Purchasing Gold Jewels, Gold Coins, Gold Bars, Gold Deposit Schemes, Monthly Installment purchases of Gold on current rates with one month discounted price from Jewellers or Bank;
     #        Gold Exchange Traded Funds (ETFs) and Gold Mutual Funds from Share Markets
     #        Gold Commodity Future Trading;
Almost all Jewellers and Banks have been offering rewards and offers for customers to buy gold from them on Akshaya Trithya day.

****Go for Gold****
This Akshaya Trithya day will be beneficial to 
<> Investors who are searching for an effective hedge against inflation and store of value, 
<> Investors looking to effectively diversify their investment portfolio and 
<> make use of the golden opportunity of offers of discount & freebies and lot of options to choose from.

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